Blair Corporation Joins PPI Motorsports As Sponsor – Hickory, NC (September 23, 2002) — Blair Corporation, a national direct marketer and cataloger, has signed a multi-year agreement to sponsor the #32 Tide entry of PPI Motorsports and driver Ricky Craven.
Blair Corporation will provide the PPI Motorsports team with team clothing and apparel from its Custom Wear line beginning in 2003. In addition, the company’s Blair.com website logo will appear on the #32 Tide Pontiac beginning with the 2003 Daytona 500. idn poker 88
“The sponsorship agreement with Blair Corporation presents us with a wonderful opportunity to showcase their apparel on our team,” said team owner Cal Wells. “These are fantastic folks and we are pleased to have them on board for 2003 and beyond,” he added.
“NASCAR, PPI Motorsports and Tide Racing offer us a unique opportunity to create awareness with potential customers, as well as to heighten our visibility with current customers,” explains Dave Edwards, Operations Director of Blair’s E-Commerce Division. “In only two years, the Blair.com website has become a very popular destination for consumers seeking quality and value in apparel and home furnishings. This alliance only enhances our position in the marketplace,” he added.
James McCollough of Blair Custom Wear believes the opportunities to gain brand exposure for Blair’s business-to-business marketing initiatives is accelerated by the affiliations created via its NASCAR partnerships. “We are confident the relationships developed between PPI Motorsports, the Tide Racing affiliates and Blair will benefit all parties well into the future.”
PPI Motorsports and driver Ricky Craven are currently ranked 16th in the 2002 Winston Cup point standings with 3 top-five finishes and 7 top-ten finishes. The team also has two Bud Pole Awards and 13 top-ten qualifying efforts in 2002.
About Blair – Headquartered in Warren, Pennsylvania, Blair Corporation sells a broad range of women’s and men’s apparel and home products through direct marketing, in addition to other websites. Blair Custom Wear is the Corporation’s relatively new business-to-business venture which offers basic apparel items, such as shirts and jackets, as well as accessories that are custom embroidered with lettering and logos designed to identify and promote specific organizations. Blair Corporation employs over 2,700 people and operates facilities and retail outlets in Northwestern, Pennsylvania as well as a catalog outlet in Wilmington, Delaware. The Company, which has annual sales of more than $580 million, is publicly traded on the American Stock Exchange (Amex: BL).
Excitement :You know how your skin tingles when you’re outside in an approaching electrical storm? That’s just how it feels to me around PPI with the excitement about Daytona. Over the last few months, our very own Pontiac Widetrack Attack Team has been nose-to-the-grindstone-busy back at the shop! Old cars have been re-bodied. New cars have been built. Hundreds of new parts were ordered and received, then measured and re-measured on and off the cars. New engines have been built. New decals affixed and more. We’ve all kind of kept to ourselves with our minds on the specific tasks that we had ahead of us. There always is a lot of work to be done between seasons but this has been even more challenging with the changes in personnel and equipment for the upcoming season.
We have extremely high standards for ourselves at PPI. And, we don’t forget it. Confidence is nourishment for us and we never go hungry. But, we have pleasantly surprised even ourselves with how well our people have come together and our hard work has produced great racecars for the upcoming year.
Just this week, it seemed as though people were coming up for air. They are smiling and talking about winning at Daytona. We can’t wait to go racing! We really can win Daytona! We have a great car, a great driver, and great employees behind the scenes. We built our excitement directly into our cars. We can win!